The record-breaking pooch is the first reveal from the latest Guinness World Records annual released in September, which will mark the 60th anniversary of the world’s best-selling copyright book. To watch Jiff in motion, click here.
Jiff, a Pomeranian from Los Angeles, California, practices running on his front and hind legs daily. To set the new records he had to complete the 5 and 10 metre distances in under 10 seconds, which he did at his first attempt. In addition to his record-breaking talent, he is also able to shake hands, bow, ride a skateboard and even stamp his own autograph!
This is the latest achievement in a whirlwind year for Jiff, who has become an internet sensation with his growing legion of fans on Facebook (1.3 Million likes), Instagram (232,000 followers), Twitter (14k+ followers) and YouTube (500,000+ views). He has also appeared in several television advertisements and taken a starring role in a Katy Perry music video.
Guinness World Records Editor-in-Chief, Craig Glenday, said: “When Jiff first walked into our offices, we weren’t even sure he was real! He looks like a living, breathing cuddly toy. He might be tiny but he’s got a huge personality, and his wealth of talents can’t be doubted. He certainly deserves his place in the new Guinness World Records book, which is particularly special this year because it marks our 60th anniversary. Jiff is just one of the many incredible new record holders in the book, and the first of many special announcements we’ll be making.”
Jiff’s owners have asked to remain anonymous, not wishing to draw attention away from their celebrity dog.
Guinness World Records 2015 is the 60th anniversary edition of the world’s best-selling copyright book. It’s packed full of incredible feats, facts and achievements and also features new Augmented Reality technology that enables the reader to bring record-breakers (including Jiff!) to life in stunning 3D. The book is in stores 11th September with a RRP of £20.