RAW dog food specialist Nutriment’s upward trajectory continues in 2016 with the exciting news that the Surrey based company has partnered with premium online supermarket Ocado to offer a ‘raw’ food option for dog owners with six of its core lines: Salmon, Chicken & Lamb, Beef, Turkey, Lamb and Chicken sitting alongside the new Laverstoke offering.
A close-knit partnership with one of the UKs most forward-thinking retailers provides perfect symmetry for Nutriment, a young, bustling, family- owned business that began life itself as an online, home delivery pet food pioneer, offering top-grade BARF recipes to today’s more conscientious pet food customer.
Peter Nicholas, Sales Director at Nutriment, explained: “The timing for such a mutually beneficial partnership couldn’t have been better for our coming-of-age pet food operation.
“We’re now at that point in our life when we needed to align with a forward-thinking retailer with a broad, nationwide reach. By working alongside such an esteemed online operator we saw a partner who could help us spread the raw story without compromising our commitment to a resurgent independent sector.”
This latest coming-of-age moment comes quick on the heels of forging enviable ties with Laverstoke Park Farm which has resulted in a brand new purpose-built facility, a new tier of ‘organic orientated’ pet food meals and a welcome foray into nutritionally indulgent pet treats.
Suzanne Brock, MD of Nutriment, added: “I feel that ‘raw’s moment is now and the future success of superior, nutritiously-dense pet food rests with the likes of well-connected retailers like Ocado backing the right brands to take the raw story forwards, because still too many dogs are suffering in silence from bland, nutritionally vacant diets.”
Earlier this year Laverstoke Farm and Nutriment forged a mutually beneficial alliance whereby Suzanne and her team will now be responsible for Jody Scheckter’s new look portfolio of raw organic dog food.
For more information please visit www.nutriment.co.