By Mark Gill, CEO of Petasure

A dog left outside in the cold. One that flinches at loud voices or cowers when approached. A pet that always looks thin, anxious, or forgotten.

If your gut tells you something’s not right, trust it. Animal cruelty is far more common than many realise – and it’s getting worse.

The RSPCA now records more than 50,000 cases of cruelty a year, including nearly 30 reports of violence against animals every day. Since the surge in pet ownership post-pandemic, the UK has seen a 27% rise in animal abuse cases.

And cruelty doesn’t always mean bruises.

Signs of animal mistreatment

Neglect is the most reported form of cruelty – but it’s not the only one.
Common types include:

• Neglect – lack of food, water, shelter or access to veterinary care
• Over-confinement – prolonged chaining or caging
• Physical abuse – hitting, kicking or harsh handling
• Deliberate harm – poisoning, abandonment, or using animals to intimidate

These acts often go unseen – but their impact is profound. And crucially, there’s a well-established link between animal cruelty and domestic abuse. Abusers don’t always stop at animals.

What to do if you’re worried

If you suspect a dog is being mistreated, you can act without putting yourself at risk. Here’s how:

• Call the RSPCA cruelty line: 0300 1234 999 – lines are open from 7am to 10pm every day. Reports can be made anonymously.
• Keep a log – record what you’ve seen and when. If safe and legal, take photos or video.
• Note signs – Is the dog limping? Always outdoors? Covered in faeces or visibly underweight?
• Don’t confront – for your safety and the animal’s, always report through the proper channels.

RSPCA inspectors are trained to investigate and intervene where necessary – but they rely on public reports to know where help is needed.

Your voice could save a life

It’s easy to look away – but speaking up is how change begins. A quiet word with the right organisation could be the difference between suffering and safety.

If you’re in doubt, don’t wait. The RSPCA would rather investigate and find nothing than arrive too late.

One call could save a life.

To find out more, or to speak with the Petasure Support Team, visit: www.petasure.co.uk

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