By Mark Gill, CEO of Petasure

Dogs aren’t just pets – they’re family. From the moment you bring them home to their slower, snoozier years, their needs change, and so should our care. Whether you’ve got a teething puppy or a faithful old friend, knowing what they need at each life stage can make all the difference.

At Petasure, we’re here to help you stay one step ahead – with practical advice, lifetime cover that adapts as your pet grows, and digital tools to support you through every wag, woof, and worry.

The Basics (and Why They Matter)

Whatever age or breed, every dog deserves a few non-negotiables:

• A nutritious diet that suits their life stage
• Fresh, clean water at all times
• A safe, hazard-free home (watch out for human snacks, houseplants, and chewable dangers)
• Regular vet care – including flea and worming treatments
• Exercise and play – a must for body and brain
• Consistent grooming – including brushing, nail trims, and dental care
• And of course: love, company, and a sense of security

Get these basics right, and you’re off to a strong start.

Puppy Power: Start Strong 

Puppy phase: 0–12 months

The puppy phase is joyful – and a little chaotic. But what you do now shapes your dog’s whole future.

• Register, vaccinate and microchip – the essentials
• Petasure recommends adding a digital ID and collar tag too, for extra peace of mind
• Start socialising early – with people, children, and other dogs
• Begin training recall straight away, and build from there with gentle commands
• Use positive reinforcement – reward the good, and guide through the tricky bits
• Encourage exploration and new experiences to build confidence
• Keep them busy with toys, puzzles, and chew-safe fun

This is a golden window – invest in it, and it’ll pay off for years.

Adulthood: Keeping the Spark Alive

Young adult: 1-3 years; Adult: 3–7 years (small/medium breeds) or 3–5 years (large/giant breeds)

As dogs mature, their routines may settle – but that doesn’t mean they stop needing care or stimulation.

• Stick with regular vet checks, a tailored diet, and plenty of exercise
• Keep an eye on weight and joint health – little changes can make a big difference
• Refresh training every so often – especially recall
• Mix up your walks and let them sniff and explore new places
• Mental stimulation still matters – games, toys, challenges, and interaction keep them sharp
• And don’t forget those teeth – dental care often gets overlooked

This stage is all about consistency, variety, and quality time together.

Senior Years: Softer Days, Deeper Bonds

Senior years: 7+ years (small/medium breeds) or 5–6+ years (large/giant breeds)

Geriatric: 10+ years (small breeds), 8+ years (larger breeds)

The later years can be the most rewarding – but they require a gentler, more observant approach.

• Watch for changes in energy or mobility – and adapt walks and routines accordingly
• Comfort matters – soft bedding, warm spots, and easy access can improve daily life
• Ask your vet about senior diets or joint support
• Stay alert to subtle behaviour shifts – these could signal pain or illness
• Keep them mentally engaged – even slow sniff-walks or gentle games bring joy
• Most of all: be present – they may slow down, but their need for love never fades

Old dogs don’t ask for much – but they give you everything they’ve got.

The Takeaway: Dogs Change, So Should We

They’re only with us for part of our lives – but to them, we’re their whole world. Let’s make that world feel safe, joyful, and full of love, every single day.

To find out more, or to register your pet with Petasure, visit: www.petasure.co.uk 

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