A British natural pet care company has stepped in to support Morocco’s vulnerable street animals as the country faces mounting international criticism over its brutal culling campaign ahead of the 2030 FIFA World Cup.
Nature’s Pet, a holistic health brand based in the UK, has donated a full suite of wellbeing products to animal welfare campaigner Giselle Gruen, who is leading frontline rescue efforts from her home in Casablanca.
Giselle’s most high-profile rescue is Tammy, a street dog whose horrific injuries made headlines in Morocco and beyond. Found in Casablanca in March, Tammy had three of her paws and her tail deliberately severed – an act of cruelty so severe that even seasoned rescuers were left shaken.
Her case is among the most shocking in a wave of abuse linked to Morocco’s efforts to clear its streets of stray animals ahead of the tournament. But it’s also become a symbol of resistance, compassion, and international solidarity.
Jason Layton, founder of Nature’s Pet, said he was deeply moved by Tammy’s ordeal and the plight of many other abused animals.
“We were shocked by what’s happening to animals in Morocco. The stories of cruelty are heartbreaking, but also inspiring when you see people like Giselle giving so much of themselves,” Jason said. “We knew we had to help in any way we could, and we’re proud to support the incredible work she’s doing.”
The company’s donation includes a range of natural products designed to support recovery from physical trauma and emotional stress. One of the animals to benefit is Milly, a traumatised rescue cat recovering from abuse, who has shown marked improvement with the help of Mellow Pet – a calming remedy that reduces anxiety.
“Milly is one of the most deeply traumatised animals I’ve cared for,” Giselle said. “Thanks to Mellow Pet, we’ve seen a real change in her – she’s more relaxed, more trusting, and finally starting to come out of her shell. We’re incredibly grateful to Nature’s Pet for stepping in and helping us give these animals a second chance.”
Tammy’s recovery has required specialist treatment at Agafay Veterinary Clinic in Marrakech, where Dr Loubna Aammar – the only vet in Morocco working with prosthetics – agreed to help on one condition: Tammy must be adopted. Giselle stepped forward without hesitation.
Raising the funds was another challenge. While the International Alliance for the Welfare of Pets and UK charity Flori’s Friends pledged £1,000, the first prosthetic and related care cost £2,923.50. Giselle turned to grassroots fundraising, local businesses and online supporters – and hit her target.
Tammy is now adapting to her first custom-built prosthetic. If successful, a second will follow.
“Tammy’s case is a symbol of both the suffering and the hope we’re seeing here,” Giselle said. “We saved her just before the section of UMPA she was in was bulldozed by the authorities. Had we waited, she would have been homeless and hopeless.”
As international concern grows over Morocco’s mass culling of street dogs and cats in the run-up to the World Cup, Tammy and Milly’s stories have become a rallying cry for campaigners around the world.
“We hope this small gesture helps raise awareness and brings comfort to these amazing animals,” Jason Layton added. “Every life matters, and brands like ours have a responsibility to step up when we can.”
To support Giselle’s work and donate to Tammy’s ongoing care, visit:
https://www.gofundme.com/f/help-giselle-save-street-animals-in-morocco